Bespoke Visual Production for E-commerce & Brands

AI Product Photography for Brands

More ways to use your product images. Without losing the product itself.

I create AI product photography for brands that need lifestyle imagery, campaign extensions and content for different digital channels.

The work starts with your real product references. Packaging, materials, proportions and other defining details are treated as production constraints, not as elements for the AI to redesign.

Core Principle

Your real product is the source of truth. AI develops plausible, context-aware environments without improvising on branding or geometry.

Context & Constraints

When Your Existing Photography Isn't Enough

A brand may have excellent product photography and still need more images than its original campaign provides.

Organising a new shoot isn’t always practical for those additional requirements. Controlled AI bridges the gap between primary campaign hero assets and everyday multi-channel distribution.

Aspect ratio & banner limitations

The hero image works on the website, but not in a wide promotional banner or vertical mobile display where crops destroy the composition.

Seasonal & contextual adaptations

A product needs to appear in a different setting for a seasonal campaign, festive drop or specific regional audience without re-booking a studio.

Lifestyle context for packshot-only catalogs

The e-commerce team needs rich lifestyle imagery for products that only have clean white-background packshots.

Honest scope: It doesn't mean every image should be generated with AI. Some assignments still call for traditional photography, retouching or a combination of methods.
Capabilities

What I Can Produce

Product imagery for actual marketing needs.

Lifestyle Product Photography

Place existing products into carefully developed environments, with attention to materials, scale, lighting and physical plausibility.

Materials • Scale • Plausibility

Campaign Extensions

Develop complementary visuals based on an established campaign direction, including alternative settings, compositions and formats.

Alternative Angles • New Settings • Custom Ratios

E-commerce and CRM Content

Create imagery intended for product pages, promotional banners, email campaigns and other commercial placements.

PDP Content • Email Headers • Promo Banners

Paid Media Creative Assets

Produce variations adapted to different placements and creative requirements, while keeping the product and visual identity consistent.

9:16 Stories • 1:1 Feeds • Display Ads

"Each project is defined around its intended use. The objective is a useful set of approved assets, not simply a large number of generated images."

Production Discipline

Product Accuracy Comes First

The product is not an invitation to improvise.

AI image generation can change small details without making the mistake immediately obvious.

A label may be rewritten. A bottle can acquire different proportions. A furniture surface may lose its original texture. These details matter when the image represents a real product.

I work from approved references and evaluate the output against them. Images that fail those checks need to be corrected or rejected.

This process has limitations, and some products are more difficult than others. I prefer to establish those constraints before production rather than discover them after several rounds of work.

Accuracy Audit Protocol Strict Verification
Geometry & Proportions

Exact bottle necks, furniture dimensions, aspect ratios.

Packaging & Typography

Uncorrupted brand marks, legible labels, correct typography.

Colours & Surface Materials

Authentic wood grain, glass refraction, metallic finishes, textile weave.

Lighting & Physical Coherence

Plausible contact shadows, directional light match, realistic gravity.

Status: Manual inspector review Zero AI hallucinations allowed
Case Studies & Experiments

Selected Visual Work

Self-initiated studies are clearly identified as such.

Each study starts from a real product reference and is built around a specific commercial use. The aim is to show what can be achieved while preserving the characteristics of the original product.

Explore selected experiments:
AI-assisted interior photography for furniture brands
Self-Initiated Study

AI-assisted interior photography for furniture brands

Testing leather textures, materials, and natural architectural lighting in high-end residential interiors.

Reference: Packshot & 3D render
Application: Catalog & Editorial Hero
AI product photography for beverage brands
Self-Initiated Study

AI product photography for beverage brands

A beverage product placed in a night-time urban scene, keeping its shape, label and colours consistent with the original.

Reference: Original product packshot
Application: Paid social & campaign banners
AI product photography for niche perfumery
Self-Initiated Study

AI product photography for niche perfumery

A fragrance bottle placed in a developed environment, preserving flacon geometry, label typography and glass, with lighting matched to the scene.

Reference: Niche perfumery flacon
Application: PDP Lifestyle & Web Banners
Process & Collaboration

How I Work

From the brief to usable images.

01

Understanding the product and its intended use

We start with the product references, the brand’s existing visual materials and the channels where the images will appear.

02

Defining what must remain accurate

We establish the visual direction, product constraints, required formats and deliverables before moving into production.

03

Producing and reviewing

I develop the agreed visual direction, check the results against the references and refine or reject images where necessary.

04

Preparing the final assets

Once the work has been reviewed and approved, the selected images are prepared for the agreed uses and formats.

Projects are quoted according to the scope, intended applications and agreed deliverables, including the revision process.
Audience & Fit

Who This Service Is For

I work particularly well with brands and e-commerce businesses that need additional visual production but don’t necessarily have the resources or a business case for another full photo shoot.

My visual work has included experiments in niche perfumery, furniture and interiors, beverages, and other product categories where accuracy is important.

Smaller Marketing Teams

Teams managing several organic and paid channels simultaneously, who constantly need fresh variations without booking recurring studio days.

Product Range Extensions & Launches

Businesses launching new SKU variations, seasonal scents, or material editions who need rapid visual alignment before physical distribution.

In-House Creative & Art Directors

Creative teams that have an established master campaign and need skilled support producing high-volume complementary assets.

Perspective & Background

Why I Approach Photography This Way

Before developing this service, I spent more than ten years working in digital at Perfumerías Regia, a niche fragrance retailer in Barcelona.

That experience taught me to look at campaign photography from the perspective of the people who have to use it.

"A beautifully art-directed image may work perfectly for the brand's main campaign but leave an e-commerce or marketing team with limited options for banners, product pages, email campaigns or local promotions."

My background in SEO, paid media and e-commerce shapes how I approach visual production. I want to know where an image will be used before deciding how it should be produced.

I handle the work directly, from references and brief development through to reviewing the results.

AM
Àlex Morell
Barcelona • Hamburg • 17+ Years in Digital Strategy
Clarity First

Common Questions

Honest answers about the workflow, constraints, and project scopes.

Clear, accurate product references are important. Existing packshots or approved product photography are often a useful starting point. The exact requirements depend on the product and the images you want to create.

Direct Collaboration

Let's Discuss Your Project

Tell me what you need the images to do.

If you have a product, existing references and a specific use in mind, send me a short description. I’ll review whether AI product photography makes sense for the assignment and what would be needed to move forward.

Direct response within 24h No obligations English, Spanish & Catalan