Digital Marketing Consulting & AI Product Photography
I help brands and organisations improve how they attract customers through SEO, paid media and digital strategy. I also produce AI product photography for e-commerce and campaigns, with particular attention to product accuracy and brand consistency.
I work directly with the teams that need to put the work into practice.
A bit about me
I’m Àlex Morell, an independent digital marketing consultant with more than 17 years of experience.
I’ve spent much of my career working with e-commerce businesses, brands and organisations, both as part of their teams and as an external consultant. My work covers SEO, paid advertising and digital strategy, but I’m usually involved in the practical decisions behind them, too.
Over the past year, I’ve also developed an AI product photography service. It draws on my experience with brands and e-commerce: understanding how product images are produced, approved and used across different marketing channels.
Originally from Barcelona, I’m now based in Hamburg and work with clients in English, Spanish and Catalan.
What I Can Help You With
Solutions designed to drive sustainable, measurable online growth for established companies and growing organizations.
SEO Audit & Strategy
Technical and content audits that identify what is limiting organic visibility, which opportunities are worth pursuing and how to prioritise the work.
Google Ads & Paid Media
Campaign audits, management and optimisation, with attention to lead quality, commercial performance and reliable measurement.
Digital Marketing Strategy
Independent support to understand where acquisition is working, where resources are being wasted and which activities deserve investment.
Ongoing Consulting
Direct, senior-level support for teams that need an experienced external perspective on priorities, execution and performance.
AI Product Photography
Product-accurate lifestyle imagery and campaign extensions created from existing brand references. For e-commerce, paid media, CRM and other digital placements.
Why Work With Me
You'll work with me directly.
I understand what happens after the recommendation.
I'm comfortable challenging an idea.
I bring a commercial perspective to production.
Certified Expertise
Selected Experience & Client Feedback
Latest Insights
Thoughts on Growth, SEO & AI.
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Have a project in mind?
Whether you need an independent assessment of your marketing activity or additional visual production for your brand, tell me what you’re working on.
I’ll be happy to discuss whether I can help.